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Das „Nachhaltige Reiseziel“ ist die erste Auszeichnung im deutschsprachigen Raum, die die Destination als Ganzes betrachtet und alle touristischen Anbieter mit ins Boot nimmt.

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Die UNESCO ist die Organisation der Vereinten Nationen für Bildung, Wissenschaft, Kultur und Kommunikation.

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Im Jahr 2014 hat das Ministerium der Justiz und für Europa BW gemeinsam mit TourCert innerhalb eines Pilotsprojekts die Zertifizierung für Destinationen entwickelt. Entstanden ist die Auszeichnung "Nachhaltiges Reiseziel", welche Destinationen und die touristischen Anbieter im deutschsprachigen Raum als Ganzes betrachtet. Das Label mit "dem grünen N" gilt für "Nachhaltige Reiseziele" in Deutschland. Dabei spielen vor allem Parameter wie die Qualität der Produkte und Dienstleitungen oder der schonende Umgang mit Ressourcen eine sehr goße Rolle.

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